Tag Archive | "Successful"

How to Develop a Successful Direct Mail Campaign for Mortgage Applications

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Mortgage Direct Mail Information

Reverse Mortgage Mailer
FHA Loan Mailer
ARM Mortgage Mailer

QUALIFIED LEADS – VARIABLE DATA
We send all mortgage mailers to homeowners based on credit driven criteria you select. We use quality information directly from the source because we want you to be able to do business with people who respond. We then use homeowner data such as lender name, loan amount, ARM Recast date, etc. within the mailer to gain the prospects trust.

MORTGAGE LETTERS THAT WORK
Your mortgage mailer is 100% customized for your specific strategy, competitive advantages, brand and company. We have developed various mortgage mailers that currently out perform the competition by targeting a specific type of borrower. Increase your business with a targeted ARM, FHA, or Reverse Mortgage Mailer today!

MORTGAGE MAILINGS THAT GET OPENED
Upgrade your mailer with our Rush Priority Mail envelopes that entice the homeowner to open and read the enclosed mortgage letter. Our envelopes and snap packs look like official packages which costs several dollars to ship.

HOW IT WORKS
Using Best Rate Mortgage Direct Mail Services is as easy as 1-2-3. Simply choose your target audience, select your mortgage mailing package and copy, then we send your mailing out for final approval and production. Your mailing is sent within 3-7 business days after mailer approval.

POSTCARDS AND MORTGAGE NEWSLETTERS ALSO AVAILABLE
Contact our marketing team today for a custom quote on our tailor made postcards, newsletters, and “stay in touch” mailings.

We can meet your needs and budget today at 888-MY-LEADZ

Our mortgage letters are completely customizable and can be mailed with the standard #10 window envelope included free of charge or you can upgrade your mailing to a custom envelope or snap pack. See below for more details.

Adjustable Rate Mortgage – ARM – Mortgage Mailer

Our clients have had huge success with our Adjustable Rate Mortgage Mailer. This mailer prompts response by using data and mortgage payment increases based on the homeowner’s loan. This mailer also includes attention grabbing photographs along with testimonials that build trust and re-enforce your message of refinancing into a fixed rate loan.

Our ARM Mailer is the perfect choice when targeting homeowners with loans about to adjust. If you do not already have a targeted ARM mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. We also provide suggested letters which have produced great results or you can provide us with a letter of your choice.

Reverse Mortgage Mailer

The Reverse Mortgage Mailer targets homeowners over age 62 and gives the look and feel of a official document regarding a FHA Home Benefit Program. This mailer explains the benefits of a reverse mortgage as well as why they should call you to see what their exact benefits will be.

Our Reverse Mortgage mailer is the top choice among reverse mortgage specialists and produces great responses from homeowners over the age of 62. If you do not already have a targeted mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. You may also incorporate company logos and images into your mailer to build trust and credibility.

FHA Streamline Mortgage Mailer

The FHA Streamline Mortgage Mailer is the newest mailer to our product line. With FHA rates low it makes it easier then ever to target and refinance a homeowner currently in a FHA loan. This mailer gains trust by showing the homeowner exact savings based on their situation as well as providing information about what an FHA Streamline is.

Our FHA Streamline Mailer is the top choice among FHA Approved Brokers and provides a high response rate. If you do not already have a targeted list of FHA homeowners with high interest rates, our team of marketing professionals will assist you in establishing what list criteria will work best for you.

Customized Mortgage Mailer

Customize your very own mortgage mailer! Our production team and group of graphic designers will assist you in developing a unique mailer for your specific needs. Increase your response by adding your picture, testimonials from past clients, specific information regarding the homeowners financial situation or loan, or anything else that will entice the homeowner to pick up the phone and call you.

Target Audience – We will assist you in establishing what list criteria will work best for you. Once we send your mailer to your list we will never double mail these homeowners with a competitor’s mailer.
Customized Content – We have suggested letters which have produced great results or you can provide us with a letter of your choice. You may also incorporate company logos and images into your mailer at no extra charge.

All of our mortgage mailers include a standard #10 one window envelope free of charge, however you can upgrade your envelope for an additional charge.

Large (6×9) 4-Color Envelope

Small (4×9) 4-Color Envelope

The Rush Priority Mail envelope is an attractive envelope that looks like an official document from someone important…YOU! This envelope has proven to have the best open ratio among all of the full color envelopes available today.
Our Urgent Letter Enclosed envelope is a full color windowed envelope designed to look like an official envelope from the post office. Our clients have seen as high as a 50% increase in open rates when using a full color envelope compared to a standard one color windowed envelope.

Snap-Pak mailers are self-contained mailers with perforated edges. You can print any letter on the inside or just black and white text.

Our full color Rush Priority Mail Snap Pak is a one of a kind for the mortgage industry. This unique snap pack can yield as high as response rates as our 6×9 envelope due to it’s official look and feel. If you want your mortgage letter to be opened and read, we recommend the full color Snap Packs for any campaign.

Target Your Desired Prospects and Close More Loans

SmartLeadz? has an array of powerful and effective marketing tools and techniques designed for your success.


Phone: 585-478-3335 | www.smartleadz.com

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Six Steps to a Successful Short Sale

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A short sale is where the sales price of the property is less than what the seller still owes and the lender is willing to accept less than they are owed.

Why would a lender agree to a short sale? Mortgage lenders are in the business of making loans not owning property. When a loan is in default, it is viewed by the lender as a non-performing loan. In addition to not earning interest on their loan the Federal Reserve requires the lender to put aside funds to cover the bad debt. These funds are called a reserve and cannot be lent to other clients. In addition there are some rules about how many non-performing loans can be kept on the books and the punishments for exceeding these limits are serious so banks and other lenders are anxious to get these loans resolved. It should also be noted the foreclosure process is long and expensive for lenders. The reason many investors look for bank owned properties is, historically banks have not been very good at selling property. All of these reasons are why lenders are willing, in some cases, to take less than they are owed.

Steps to a Successful Short Sale

1. Determine if the property qualifies for a possible short sale. There are two elements to determine if your home qualifies for a short sale. First is what you owe on your combined mortgages more than what you could sell your house for less the selling costs? In other words after you have paid all the closing costs will there be enough money left to pay off the lenders? If the answer is no to this question your property qualifies for short sale consideration.

2. Determine if you qualify for short sale consideration from your lender. Mortgage companies make loans to borrowers and use the home as collateral. Their first source of repayment is you, your income and capacity to pay. Their second source of repayment is the liquidation of the collateral, in this case the house. Since we have already determined the selling of the collateral is not going to repay the mortgage in full the lender will look to the borrower to pay the balance.

You will only qualify for short sale consideration if you have had a hardship and can demonstrate to the lender you have no capacity to pay the balance that will be owed after the sale is complete. A financial hardship can be death of a co-borrower, divorce, unexpected medical bills, loss of a job, reduced income, and even a job transfer that requires you to relocate. Any or a combination of these must have drained your capacity to pay. The lender is not going to grant a short sale if you have a large investment portfolio, savings accounts, and/or a 401k pension account. In reality they may accept the short sale contingent on the borrower paying the balance from savings.

3. Hire a Realtor with experience. Find a Realtor with direct hands on current experience in working with lenders to secure a short sale or at least make sure they have access to such a person. Selling the home is easy; you just keep lowering the price until a buyer shows up. Having an experienced agent who knows how to contact the right department within the lender’s organization and find out exactly what their short sale package requirement are and knows how to put it together in a way that makes the decision for the lender easy is who you must have working for you. This agent will also be able to explain the process to you and, as importantly, to your buyer and their agent.

4. Willingness to bare your financial soul. The requirements for a short sale vary from lender to lender but they all will want to verify your claim that you are going through difficult financial times and do not have the capacity to pay any unpaid loan amounts after the sale of the home. This means they will want items like pay stubs, bank statements, pension, credit card and other statements. In addition they will want copies of recent tax returns. They will want to understand what your monthly obligations are including alimony, child support, insurance, utilities, etc. In most cases the lender will be asking you for more information than you may have provided to get the loan. Here again your experienced Realtor can help you put together the package in a manner that will limit subsequent information requests and speed up the process.

5. Patience and flexibility. These are key ingredients in many things but are vital in the short sale process. Lender employees working on short sales are swamped right now, most packages require many requests for more information and they have no emotional attachment or need to have a relationship with the borrowers they are dealing with. Consequently it may take days or even weeks to get an initial response. In my opinion, I think some are trained to give non-encouraging feedback. They will generally hire an appraiser to come out and give them a value; they may question your Realtor on the negotiated price. In other words it is often a back and forth process that can take weeks to complete and most lenders are not very good about keeping you and/or your Realtor informed.

6. Understand the credit and tax consequences. Although recent changes to the tax laws appear to relieve the forgiven amount as taxable income consult with a qualified CPA to make sure you have a complete understanding. There is a misperception that a short sale will not be a negative on your credit report. That is not true; it will negatively impact your credit and ability to get a loan in the future. Talk to a credit professional and make sure you understand exactly what a short sale will do to your credit.

Many homeowners, especially here in the Sacramento area where we had such rapid appreciation and a large number of homes built in the 2004-05 time frame, are finding their homes are not worth what they paid for them and worst yet, they now owe more than the house is worth. These homeowners should not panic or start working on utilizing a short sale unless they are experiencing a severe financial hardship. In that case a short sale may be an option to avoid foreclosure. The best advice I can give is, contact and talk to an experienced professional and make sure you explore all your options because there may be others.

Julie Jalone is an experienced professional Realtor

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How to Ensure a Successful Short Sale Through This Essential But Overlooked Step

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Convincing a real estate broker to set a low BPO

The key to a successful short sale rests on three letters: BPO. BPO stands for “broker price opinion.” A BPO is an assessment of a property’s value. The lender selects a real estate broker to evaluate the property and report back with an estimated value. Future negotiations for a sale price center around the BPO.

When the real estate broker is performing his evaluation, don’t stand idly by. Your goal is to influence the real estate agent to set as low a BPO as possible. Be standing right there on the front steps with information in hand, ready to make your case.

Evidence to make your case

You should come equipped with two key pieces of evidence. The first is a comprehensive list of necessary repairs accompanied by contractor bids on making those repairs. Present the highest quotes in your report.

The second piece of information you need is a list of recently sold homes that are comparable to the home you’re looking to purchase. These are called “comps.” The agent may or may not want to use your comps, but odds are good that he’ll be happy you lightened his workload. Obviously you want to select the lowest comps you find.

The walk-through

Introduce yourself to the realtor as the buyer who will be doing the short sale. Accompany the realtor as he does his walk-through. Along the way, point out all of the problems with the property and note repairs that need to be made. The nicer the house, the bigger the challenge you’ll face in amassing a list of problems. That’s why you have to do your homework long before the realtor shows up.

The next day

Follow up! Call the realtor the next day and ask him what price he quoted the lender. The realtor might not choose to divulge that information, but it can’t hurt to ask. If the realtor won’t give you the price, try calling the bank.

Educating the homeowner

Note that you should explain the BPO process to the homeowner in advance. It’s best if the house is empty when the real estate broker performs the assessment. Also tell the homeowner to not clean or straighten up the house. Mess and dirt will bolster your opinion that the house has a low value.

Making your offer

As you gain more experience with short sales, you’ll get better at predicting the BPO. There’s no exact science to it, so your best bet is to start low with your offers. You never know … you might get lucky and wind up with a BPO that’s even lower than you expected. You can always go higher if your initial bid is out of line with the BPO.

VA and FHA loans

The type of loan the homeowner obtained to purchase the property affects the percentage of the BPO the lender will be willing to take. For example, lenders typically will not accept anything less than 82% of the BPO if it’s a VA or FHA loan. Before you make your offer, crunch some numbers. Estimate the repaired value of the home. The BPO will likely be 80 to 90% of that value.

Keep negotiating

If you’re unhappy with the BPO, don’t give up. Lenders are eager to cut their losses, and you might convince the loss mitigation department to order a new BPO. If you’re stuck with a BPO that’s higher than you hoped for, keep negotiating. Don’t be afraid to come right out and ask what the lender’s bottom line is. Stay persistent and keep the lender up to date on further disrepair the property is facing.

Throughout the process, keep your eye on the prize: the lowest BPO possible. That’s one of the essential elements to the short sale. Furthermore, one of the essential elements of successful foreclosure investing is to get the proper education such as the information in ForeclosuresUnleashed.net. Learn, apply and take action and you’ll be well on your way to success!

Robert Lam is a successful real estate investor and author of http://www.ForeclosuresUnleashed.net which teaches investors how to maximize the profits from the booming foreclosures in the marketplace today without using your money or credit.

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The Five Steps to a Successful Short Sale

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The Five Steps to a Successful Short Sale

Regardless of whether you are a home owner attempting to get out from under a crushing mortgage payment, or a Realtor attempting to assist that home owner, you’ll need to understand all the steps necessary to get a short sale accomplished.

The short sale process can be long and complicated. The following steps are the most common steps required by most lenders to facilitate a short sale. The length of time to obtain an approval on a short sale request has risen significantly over the past twelve months. Some lenders are actively telling us that they need ninety days to review a short sale request.

One of the challenges of putting a short sale together, whether you are a property owner or a Realtor, is that many buyers are unwilling to wait sixty or ninety days to find out whether or not they’ve been able to purchase a home. There are many properties on the market for sale for a buyer to choose from without having to wait, so we have to entice a buyer to hang in on the transaction.

An additional complication occurs when the home owner has more than one mortgage against the property. There may be a second mortgage that the home owner took out at the time of purchase, or there may be a home equity loan or line of credit the owner used to make some improvement, or any other lien against the property.

Requesting a short sale, in a nut shell, is finding a buyer, negotiating an offer on the home, contacting the lender, obtaining all the documents the lender requires for approval, and then staying in contact with the lender until they approve, deny or counter your proposal.

As I stress in every article I write about short sales, have an expert assist you with this process. Seek the advice of an attorney, Realtor, accountant and any other professional you might require to insure the process is done correctly, and to insure you’re making the appropriate decision for your situation.

Step 1: Contact Your Lender for Information

Most lenders will not approve a short sale until there is an actual offer to negotiate. Banks and mortgage services are typically understaffed and very busy trying to work out situations with other clients who already have offers on their properties. They don’t have the time and resources to analyze every possibility.

However, since short sale approvals are taking considerable periods of time, it makes sense to find out who you need to speak with and what the lender requires the owner or Realtor to supply. In most cases, the lender has a “short sale” package that includes a list of all the forms the lender requires.

Step 2: Market Your Property and Find a Buyer

Marketing a property that requires a short sale may also be a challenge for several reasons. First, you must notify any potential buyers that any offer must be approved by your lender. This will scare some buyers away from your home because they don’t want to wait for someone else to approve the sale. This will attract some investors who believe they can “steal” the home, because they’ve seen on late night television that banks will accept almost any offer. This is simply not true. Although they may get a very good price, they are not likely to “steal” the home in the current environment.

The components of marketing any property successfully include pricing, staging and marketing. Staging is simply presenting your property in the best possible light in order to attract buyers to offer on your property rather than competing properties. Pricing entails carefully selecting the correct asking price in order to attract potential buyers. There are methods to selecting correct price positions based on recent sales and competing properties for sale.

Step 3: Negotiating an Agreement

The typical home requiring a short sale sells for a bit less than other properties. The primary reason for this anomaly is that the buyer must have a reason to go through the pain of purchasing a home through a short sale. Historically, short sale properties sold to investors because they were the few with the fortitude to wait weeks to months to find out whether or not the sale would actually go through.

Imagine the stress of moving to a new home and perhaps a new school district. Consider the stress on your family. Now add to that stress the idea that unlike most real estate transactions, where a buyer knows within a day or two whether or not the owner will accept the offer, the buyer may have to wait several months for an answer. Worse, if the lender accepts the buyers offer, the buyer needs to be prepared to settle and move quickly.

Most buyers who are selling another home need to plan their move very carefully. They can’t rely on the hope that this transaction will settle. They need to be out of their home by a certain date and need a place to move. If they have a sixty day window to move from their home and they won’t find out a response about the short sale from the lender for forty-five days, that gives them little or no time to find another home should this transaction fall through.

Because short sale transactions are typically limited to investors and those who do not “have” to move by a certain date, the pool of potential buyers is smaller than for that of other homes. Enticing buyers to purchase a short sale home over one that doesn’t have the same challenges often requires some consideration in price.

If you’re an owner is this situation, you may be offended at selling your property slightly below market, but please consider that the lender won’t allow you to receive any proceeds anyway, so you’re not taking that direct loss.

An added complication is that many of the owners of homes requiring a short sale are in default on their mortgage or at risk of default. That means that the owner may have to get the home sold more quickly than the typical home in the area. If the Sheriff is locking the doors and auctioning the home in ninety days and the typical market time in a slow market in your area is six months, you need to be priced below the market in order to attract buyers to your property first.

Step 4: Put Together a Short Sale Package for Your Lender

Hopefully, by the time you receive an offer on your property, you’ll already have the full short sale package and you’ll have started filling it out. It is imperative to get this package to the lender as quickly as possible and then to follow up with the lender to make sure they received it and that they are processing it.

Whether you are the home owner, negotiating with the lender directly, or a Realtor or attorney attempting to work on behalf of the home owner, there is a lot of information that needs to be provided to the lender. Some of the information will have to be filled out by the home owner, because it directly involves the home owner’s financial situation. Some of the forms are better prepared by a Realtor, title insurance agent or attorney.

Although every lender is slightly different, the typical documents required in a short sale package include:

1. A Cover Letter

2. An authorization for the Realtor or attorney to speak with the lender

3. Seller’s Hardship Letter

4. Hardship Documentation – Copies of documentation related to owner’s hardship

5. Seller’s Financial Statement or Income, Expense and Asset Worksheet

6. W-2 forms for past two years

7. Two months pay stubs

8. Two to three months bank statements

9. Repair estimate for any necessary repairs to property

10. Agreement of Sale or Contract to purchase the property

11. Realtor’s competitive market analysis

12. Photos of the home (interior and exterior)

13. Seller Net Sheet

14. Payoff statements from any other lenders or liens against the property

15. Preliminary HUD 1 settlement sheet

Other forms that the lender may ask for include:

1. Title search of the property

2. Special forms

Step 5: Start Calling the Lender!

Remember that there are many people in the same situation across the nation. Lenders are swamped with phone calls and packages. When you complete the package, call and email the lender to determine the best method to get the package to the lender. My suggestion is to send it to them in two forms.

If the lender tells you they’d like the physical package by mail, then I would express the package in order to insure the package gets to the lender quickly and in order to insure it is delivered and can be tracked by who signed for it. I would additionally scan the entire package and email it to the same person to whom you expressed the package.

My goal is to insure they have the package and can begin working on it. If the lender asks the information to be faxed, which some are now doing, I would again both fax it and email it.

Expect a Counter Proposal

Hopefully the lender will simply accept the short sale proposal as written and allow the sale to be consummated. Don’t be surprised if the lender refuses the initial offer and makes a counter proposal. Should this happen, you may have to go back to the buyer and ask for more money in order to settle the transaction.

If you are a Realtor, you should be preparing your buyers to understand that this is a negotiation. The lender may accept the deal, or may counter.

Getting to Settlement

As with any transaction, title insurance must be ordered and settlement must be scheduled. In instances where an owner may be behind on their mortgage or may be considering a short sale, a wise move for either the Realtor or home owner would be to contact an attorney, title agent or escrow company to run a preliminary title search of the property. Make sure there are no other liens against the property.

Once a lender agrees to accept a short payoff, the owner needs to be ready to move quickly to complete the transaction.

Loren Keim is the author of several books including Short Sales: Step by Stepand How to Sell Your Home in ANY Market“.

Loren Keim Author of “How to Sell Your Home in Any Market” Author of “The Fundamentals of Commercial Real Estate” Author of “Short Sales: Step by Step”

Visit Loren Keim on Amazon.com or at http://www.realestatesnextlevel.com

Loren Keim is a national authority on real estate and the housing market. Keim is the author of several best selling how-to books about real estate, including How to Sell Your Home in Any Market, The Fundamentals of Commercial Real Estate and Real Estate Prospecting: The Ultimate Resource, and training systems for Realtors. Keim is also the editor-in-chief of Real Estate Investment Digest and Pennsylvania Farm & Ranch Magazine, and is a real estate broker and president of Century 21 Keim Realtors in Pennsylvania.

As an authority on the housing and real estate market, Keim performs an economic analysis and housing projections for Lehigh University’s Goodman Center in Bethlehem, PA. Keim has appeared on television and radio programs to talk about the housing market and the recent real estate crisis, and has been a speaker at national conventions.

Keim’s publication, Real Estate Investment Digest, is read by tens of thousands of investors across the United States. Keim writes blogs for BrokerAgentSocial and ActiveRain.

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